“The AeroCruze 230 development effort was a major milestone for Bendix King, Peurifoy noted. “There were a number of naysayers at the beginning and there were assumptions made that later turned out to be inaccurate,” he said. “But, thanks to HUE and human factors methodology, we were able to listen to the real experts – our end users – and gather information that enabled us to make data-based decisions that resulted in a successful product launch.”
AOPA - Aircraft Owners Pilots Association Magazine, October 2020.

“As Mark Peurifoy, the company’s senior industrial designer, says, it is all part of basic universal design principles, which should be incorporated in the planning and development of any product. “When conducting research and development,” Peurifoy says, “it’s essential to consider usability issues, which include addressing the needs of PRMs. We focus on universal design principles in our development process, in order to make an attractive seat, without stigma associated with the special accommodations. PRMs should not only have cabin features which address their needs, they should also be able to travel with dignity.”

Aircraft Interiors International Magazine, November 2014.